SpecterCraft is content operations — scaled for small teams. Content ideas created based on market intelligence and your goals. Ready-to-edit drafts in your voice. And promotion with a single click.
It's Thursday night. You haven't posted in two weeks. You open ChatGPT, upload a previous article, ask for something in your voice. What comes back is fine. You check it again
— is this slop?
You know you should be saying something so you post it anyway. Then you post a “Check out my new post!” link on social media and call it a day.
The next week you're back in ChatGPT ready to repeat — hoping for better results.
| The job | What you do today | SpecterCraft |
|---|---|---|
| Market intelligence | Google Alerts, a Feedly tab you never open, reading competitors at 11pm | IQ. A briefing every Monday. |
| Strategy & ideas | Staring at a blank doc. Asking ChatGPT to “give me ideas.” | Four or five ideas a week, each with evidence attached. |
| Drafting | ChatGPT. Generic tone. You rewrite half of it. | Studio. Your voice from day one. Cited sources at draft time. |
| Voice consistency | A style guide nobody reads | Learned once. Applied every draft. |
| Promotion | Copy-paste the same blurb into five platforms | PressRoom. One click. Each post tuned to its platform. |
| Monthly cost | $200+ in tools and a full Thursday night | $99/mo $199 · Founders beta price |
SpecterCraft manages the full content flow. IQ watches your market and surfaces ideas worth writing about. Those ideas move into Studio, where drafts are written in your voice and presented for your review. When you're ready, PressRoom promotes the work across social media — every post tuned to its platform, all written in your voice, all pushing toward the goals your company is working on. One system, three rooms.
A powerful lens on your market
Reads your market all week. Delivers a Monday briefing with four or five ideas worth writing about, each with the evidence attached. On day one, it already knows your brand, your competitors, and your positioning.
Drafts that sound like you, not like a tool
Ideas arrive as drafts in your voice, grounded in cited sources pulled at draft time. You edit, approve, publish wherever you publish now.
Your voice. Every platform. Still you.
One click and your post goes everywhere. Each version is written for the platform it's landing on — LinkedIn's rhythm, Bluesky's brevity, Instagram's cadence — but the brand's point of view and the author's personality stay intact. Add teammates later and each person gets their own voice on top of the brand.
There are only twenty founding spots. Better to know now than three weeks in.
SpecterCraft is in private development. Beta opens in weeks, not months. Twenty teams get the full product at founding prices, locked for twelve months, plus a direct line to me.
This is an application, not a waitlist. Design partners shape what ships. This is the last time SpecterCraft will be small enough for one person's feedback to move the roadmap.
Full access to IQ, Studio, and PressRoom. Every feature. Every release.
Watches your market daily and provides weekly summary and insights. Creates content ideas based on your business goals. Drafts cited, quality content in your voice. Promotes everywhere with one click.
PressRoom writes platform-tuned promotion in your voice and posts it to all selected social media channels and ads (post MVP). One click.
We want to work closely with a small set of customers before launching to the public. To say thank you, founding members get special support access, half-price for a year, and real influence on our roadmap.
Plus a content operations team for an incredible price for a full year!
Soon. You'll receive an invite email once you are approved.
An application. No payment. Leave any time. You'll simply be given a chance to join the beta for the one-time price once it opens.
The goal is simple: you wake up Monday knowing exactly what your market cares about, what to say about it, and that by Friday it'll be in front of the right people — in your voice, on every platform, without a single Thursday night spent staring at a blank page.